About the firm

Founded by operators who had raised badly first.

99SA started in 2015 because three founders kept meeting the same problem: capital was available, but useful capital was not.

Our story

Ninety-nine no's

The name is not clever branding. Our founding partner heard ninety-nine no's raising the seed round for her first company — a payments business that later processed billions and was acquired by a bank that had passed on it twice.

The hundredth investor was not smarter. They were simply willing to spend an afternoon understanding a business that did not fit an existing pattern.

That is the entire premise of this firm: the returns in venture do not come from consensus. They come from being early to something that looks wrong until it looks inevitable.

  • 2015

    Fund I — $22M

    Nine investments, all pre-seed, all in fintech infrastructure. Two remain private at over $1B.

  • 2018

    Fund II — $55M

    Expanded into applied machine learning. First offices outside Europe.

  • 2021

    Fund III — $103M

    Added the climate and industrial practice. Hired our first full-time talent partner.

  • 2025

    Fund IV — $180M

    Current fund. Same cheque sizes, same cadence — deliberately not a bigger strategy.

Principles

Five commitments we can be held to

Values are worthless unless a founder can point at one and say you broke it.

01

A decision in fourteen days

From first call to final answer. If we need longer, we tell you why and give you a date.

02

The real reason for a no

You get our actual objection in writing. It may be wrong, and you are welcome to argue.

03

We never lead a down round we caused

No structure, no ratchets, no recapitalisation that quietly wipes out the founding team.

04

One partner, all the way through

The person who backed you stays your point of contact. No hand-off to an associate after closing.

05

Silence is a choice, not a habit

We reply to every founder email within two business days, including the ones we passed on.

By the numbers

Fund IV at a glance

$180M
Fund size
52%
Held for follow-on
10/yr
New investments
14 days
Decision window

Meet the people behind the fund

Six partners, four of whom have founded companies and two of whom have wound one down. Both experiences turned out to be useful.